How Search Engine Optimisation Works


If you have heard the term ‘Search Engine Optimisation’, you have probably been thinking about boosting your business by ensuring more and more people find your website. While a lot of us know this unique form of advertising works, not a lot of people know exactly how it works and how it can help any business to take off and get the results the owners have always wanted.


When someone types something into a search engine, they use specific words that will help them find the product or service they are looking for. Every time you search for something online, the sites with the most hits in relation to the word or words you typed will come up on the first search engine results page (SERP). These websites also appear on the first page because chances are, they are either a national or global organization whose site gets thousands upon thousands of hits every day, or they have made use of SEO.

Content Creation:

One of the best ways to make sure your website comes up first in the SERPs is to endure you have a lot of content created. This content could appear on your website, on your blog or blogs, and it could also appear on other sites that are happy to publish your articles online.

So how does this content and the keyword help your website? It’s simple, every keyword will be highlighted automatically as there is a link attached to the word or words used. The reader of the article/blog etc will have the opportunity to click on the link provided. Once they have clicked on the link they will be taken to your website.

Relevant Keywords:

Every keyword that’s used needs to be relevant to your website. It’s therefore no good if your keyword is ‘Green Cars’ when you actually sell orange vans. The more relevant the keyword or keywords are, the more likely people will find you and buy things from you, or hire your service.

The good news is you can create as many articles with keywords as you wish. You can also hire professionals to write the articles/blog posts for you, while you get on with your day.


There is a lot of competition out there right now, and that’s because more and more people are learning the relevance of SEO, keywords and how useful marketing services really are.

With regards to your competition, you might like to know that not every company or business is using keywords to advertise/market what they do. This means you can get ahead of the competition so your website is more likely to be found.

If you like the sound of Search Engine Optimisation and the keywords that can help make a huge difference to your business in the Google search engine, be sure to click on the links provided. You could soon find yourself with a lot more customers/clients than you have every dreamed of, so make sure you think about SEO and how it can help